Interest In Broken Skull IPA Has Gone “Crazy” Following Raw Reunion
Following the WWE Raw Reunion toast by Stone Cold Steve Austin, interest in his Broken Skull IPA has gone crazy, with the demand increasing significantly.
El Segundo Brewing Company, who makes Austin’s own brand of beer, noted on Facebook that they have received hundreds of thousands of inquiries about where fans can purchase the adult beverage, which is currently only available in limited locations.
“We’ve received hundreds, if not thousands, of inquires as to where you can find Broken Skull IPA. Currently, Broken Skull is only available in Southern CA, and sometimes Portland, OR, roughly in the vicinity of the Broken Skulls on the map. The good news is we are working on distribution plans to reach the masses. If you are a prospective distributor, please send us an email at [email protected]”
The owner, Rob Croxall also went on to state that in an interview with The Full Pint, that the RAW Reunion exposure helped increase interest significantly.
“We were planning on switching to 16 oz. cans of Broken Skull IPA by the end of the year. We didn’t have much lead time for Steve’s toast on RAW Reunion, so we had to scramble to get him enough beer for the show. Obviously after this exposure, interest has gone crazy for this beer,” Croxall said.
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