Impact Decides to Let Matt Hardy Have "Broken" Trademark; Update on His Character
— In a somewhat surprising development, Impact Wrestling / Anthem Sports has decided that they will not contest the “Broken Universe” trademarks, pretty much clearing all obstacles for Matt Hardy to use that gimmick/persona in WWE or anywhere he wants. The trademarks were up for objection in December and then any parties would have 30 days to step up.
— An article in Sports Illustrated indicated that WWE is creating its own new character for Hardy, which will not be called or referred to as “broken” but whose mannerisms will be very similar.
— Anthem’s Ed Nordholm released the following statement on the matter:
“We have seen the character development and will be interested to see where they take the concept. Our new talent agreements all incorporate language that allow talent to continue to use their IMPACT persona after they leave the company. We are working with our legal team to amend our existing agreements to extend this to all of our current and former talent.”
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