Dems to unveil ‘better deal’ messaging campaign Monday
Democrats in both chambers will gather in rural Virginia on Monday to unveil a new national messaging campaign aimed at easing the economic strain on working-class Americans — and propelling their party back to power in order to check an unpopular president in Donald TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE.
Behind Senate Minority Leader Charles SchumerChuck SchumerOvernight Health Care: US showing signs of retreat in battle against COVID-19 | Regeneron begins clinical trials of potential coronavirus antibody treatment | CMS warns nursing homes against seizing residents’ stimulus checks Schumer requests briefing with White House coronavirus task force as cases rise Schumer on Trump’s tweet about 75-year-old protester: He ‘should go back to hiding in the bunker’ MORE (D-N.Y.) and House Minority Leader Nancy Pelosi (D-Calif.), the Democrats are hoping their latest messaging pitch will prove an effective contrast to the Republicans’ policy agenda and pull voters to their side in next year’s midterm elections.
Trump soared to power last year on a simple promise to “make America great again,” and the Democrats have pulled a page from that strategy with a no-frills slogan vowing to provide “a better deal” for a middle class that has struggled to keep pace with globalization and the march of technology. Like Trump’s campaign, the Democrats’ message suggests both that the status quo is failing working Americans and that the other party is to blame.
In its first phase, released Monday morning, the Democrats’ campaign focuses on three broad areas: creating new jobs, lowering prescription drug costs and restraining the power of corporations. Notably absent from the agenda are the social issues — things like reproductive rights, immigration reform and gun control — that have, at times, defined the party.
“What motivates us is that the costs of living keep rising, but families feel their incomes and wages aren’t keeping up,” Pelosi wrote in a Washington Post op-ed published Sunday evening. “Special interests are given special treatment, while hard-working Americans are ignored.”
On the jobs front, the Democrats’ plan would give employers a tax credit for training new hires and incentivize businesses to team up with educators to build a 21st century workforce capable of competing on the global stage.
To lower drug costs, they want to empower the government to bar sharp increases in prescription prices while allowing Medicare to negotiate the prices they pay for drugs, which is barred by current law.
To rein in “abusive” corporations, they propose to restrict large mergers, strengthen the review process that monitors mergers post-consolidation and create a new “consumer competition advocate” designed to discourage market manipulation.
Additional proposals — including tax and trade reforms — will be unveiled later in the year.
The Democrats have been divided in recent years over the scope and focus of the party’s message — a divide exacerbated by their minority status and the extraordinary rise of Trump. Some maintain that party leaders have done too little to appeal to the conservative-leaning heartland voters who flocked to Trump.
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Others contend the Democrats have been too timid in fighting for the party’s ideals. They’re pushing an aggressive liberal platform that highlights the issues of economic justice championed by Sen. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.), who energized liberals with his surprisingly successful run against Hillary ClintonHillary Diane Rodham ClintonWhite House accuses Biden of pushing ‘conspiracy theories’ with Trump election claim Biden courts younger voters — who have been a weakness Trayvon Martin’s mother Sybrina Fulton qualifies to run for county commissioner in Florida MORE in the Democratic presidential primary.
In a nod to the latter camp, the Democrats announcing the agenda on Monday will be joined by Sen. Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.), another liberal hero who like Sanders has built a national following for her no-apologies fight against Wall Street and income inequality.
The other Democrats slated to the attend Monday’s event include Sens. Mark WarnerMark Robert WarnerVirginia senator calls for Barr to resign over order to clear protests Trump asserts his power over Republicans Expanding tax credit for businesses retaining workers gains bipartisan support MORE (Va.), Chris Van Hollen (Md.) and Amy KlobucharAmy KlobucharHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Democrats demand Republican leaders examine election challenges after Georgia voting chaos Harris grapples with defund the police movement amid veep talk MORE (Minn.) and Reps. Ben Ray Luján (N.M.), Cheri BustosCheryl (Cheri) Lea BustosGOP pulls support from California House candidate over ‘unacceptable’ social media posts Republican flips House seat in California special election GOP’s Don Bacon and challenger neck and neck in Democratic poll MORE (Ill.), Hakeem Jeffries (N.Y.) and David Cicilline (R.I.).
The venue — a town park in rural Berryville, Va., roughly 60 miles northwest of Washington — is no accident. The region has long been controlled by the Republicans, but Clinton won the district last year by a 10-point margin and GOP Rep. Barbara Comstock, whose district includes Berryville, is near the top of the Democrats’ target list in 2018.