Formula 1 to launch eyewear collection

September 2, 2020 0 By JohnValbyNation

Formula 1 has announced a partnership with specialist eyewear company
Formuleyes to release an exclusive collection of premium glasses,
celebrating the sport’s past, present and future as part of its
70th-anniversary celebrations.

The first collection will feature three pairs of glasses, all
representing a different aspect of what makes Formula 1 so special,
explained the company. With the ‘Titanium’ glasses looking at innovation,
the ‘Gold’ celebrates the sports 70-year heritage, and the ‘Red’, aiming to
combine sport and fashion.

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The highlight of the collection, and the first to launch on September
25, will be the ‘Titanium’ glasses as they will be made from completely
sustainable material and manufactured using a zero-footprint 3D-printed
titanium technology, making each pair “truly unique and exceptional”.

While the ‘Gold’ launching on October 25 will showcase sustainable
quality, with eyewear crafted from handmade cellulose acetate, titanium and
carbon fibre, and completing the collection is the ‘Red’ glasses that have
been designed to the worn on the street or the track, which will be
available from November 25.

Senior manager, consumer products licensing at Formula 1, Joan Carrera
Lopez said in a statement: “We are very excited to launch a range of
products in a category that we believe is at the very core of our brand.
Eyewear and motor racing have always been connected and we are proud to
partner with Formuleyes to deliver a great collection to our fans.”

Formuleyes executive chairman and chief executive, Didier Coton
added: “Whether on or off the track, Formula 1 has always demanded the
highest and best qualities when it comes to technical, precision,
innovation and design. Following the same ethos today, we are honoured to
collaborate with the Formula 1 group.

“Our plan going forward is to introduce new and exciting models every
year that will give an insight into this unique and fascinating sport.”