Pro-Trump group reserves $26.6 million in ad buys in Florida, North Carolina

August 23, 2020 0 By JohnValbyNation

The largest outside group supporting President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE’s reelection is reserving $26.6 million in broadcast advertising in the battleground states of North Carolina and Florida, a sign that the president’s allies are ramping up to take on former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE in the November election.

The America First Action PAC has reserved the air time for ads to run between Labor Day and Election Day. The group will put $18.5 million behind the Florida campaign and $8 million will be directed to North Carolina.

America First has not released the content of the ads it intends to run.


Last week, the group announced its first independent expenditures of the 2020 cycle, saying it would make an initial investment of $10 million to reserve air time in Pennsylvania, Wisconsin and Michigan. Those three former “blue wall” states are critical to Trump’s reelection efforts.

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“This ad reservation is in addition to the $10 million buy we made last week and was included in our first round of decisions,” said America First Action president Brian O. Walsh. “America First is making the Florida and North Carolina reservations because we are confident we can secure inventory at the best possible rates in these crucial battleground states. We will make further decisions in May.”

Some of Trump’s allies have been grumbling that the outside group has not been spending enough to defend the president on the airwaves, particularly at a time when the largest Democratic super PAC, Priorities USA, is on the air with an ad attacking Trump over his response to the coronavirus outbreak.

However, the new ad reservations from America First indicate the group will have a heavy presence on the airwaves in key battleground states as the general election kicks into gear following Sen. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE’s (I-Vt.) exit from the Democratic race on Wednesday.