India's Sharing Culture Hurts Online Streaming Platforms, 8 Out Of 10 People Use Others' Login
Indians have always known how to make optimum utilisation of resources with little or no money. And this new survey regarding online streaming is just proof of the various hacks that we as citizens use.
Starting from upbeat Bollywood numbers, bright costumes and out of the box dance steps, the millennialshave shifted from the television box to a compact mobile or laptop screen. Thanks to the various over-the-top services (OTT) that keep us awake all night as we binge-watch foreign or local TV shows.
OTTs not only offer a variety of content, free of censorship but the convenience of watching these shows anytime, anywhere on any device with only a data connection has made these digital platforms popular among the Indian audience.