Lady Gaga's makeup line brings pop-up store to the Grove Dec. 5 and 6
Lady Gaga’s Haus Laboratories beauty brand and Amazon Beauty, its exclusive retail partner, are set to open a two-day pop-up shop at the Grove shopping center in Los Angeles next week.
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Previously, the collection of lip liners, shimmer powders and lipsticks, which was announced in July and hit Amazon’s virtual shelves in mid-September, has been available only online.
The brand’s first bricks-and-mortar retail space is scheduled to take up residence between the American Girl store and the Pottery Barn Kids store on Dec. 5 and 6, showcasing the festive, holiday-themed Cosmic Love collection (which launched online just last week).
In addition, the pop-up promises immersive installations, a “full glam room” (we’re not quite sure what, exactly, that is but it certainly sounds more fun than a half glam room) and a chance to meet the brand’s global artistry director, makeup artist Sarah Tanno, who will be on hand to offer holiday tips.
The Haus Laboratories products range from $16 for a lip liner to $96 for a Glam Attack Holiday Set of six shimmery liquid eyeshadow shades (which made this year’s list of Oprah’s Favorite Things), with most individual items falling in the $20 to $22 range.
Amazon Beauty X Haus Laboratories by Lady Gaga pop-up shop, the Grove, 189 The Grove Drive, noon to 5:30 p.m. Dec. 5 and 10 a.m. to 9 p.m. Dec. 6.