Barbie is bringing her 'Totally Throwback Tour' to Orange County, San Diego
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The @BarbieStyle Instagram account has further cemented the doll’s aspirational status among millennials. The account now boasts 2.1 million followers compared with the younger-focused @Barbie account, which has 1.5 million followers.
For 27-year-old Chelsie Hill, an influencer and disability activist, there is a poignant reason for the doll’s ongoing appeal.
Hill, who uses a wheelchair, told The Times, “I love Barbie, especially now because [Mattel is] being so diverse, and their big thing right now is including people with disabilities.”
In June, Mattel launched a doll with a prosthetic leg and another that comes with a wheelchair. Both are part of the Barbie Fashionistas line and have been featured on the high fashion-focused @BarbieStyle Instagram account.
Although most of the products in the Barbie truck are aimed at adults, Barbie hasn’t forsaken her core audience. (Prices for items range from $16 for a holographic cosmetics pouch to $70 for a denim jacket.) There is also merchandise suited for younger fans, including a Barbie logo necklace ($15) and a pin set ($26).
Six-year-old Kaui Yip, who, together with her brother, Kingston, has amassed more than 20,000 followers on Instagram, is a Barbie fan. She said the fashion toy now fights for her attention. She’s also into her L.O.L Surprise dolls and her iPad.
Despite technology advancements and newer rival dolls, there’s one area where Barbie is ahead of the competition: her wardrobe. “I like that they have a lot of accessories,” Yip said.
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