McLaren extends Coca-Cola partnership for 2019
McLaren has secured a sponsorship deal with the Coca-Cola Company that will see the team promote several of the beverage company’s brands during the 2019 season.
The commercial agreement follows a successful 2018 pilot programme that was activated at the US, Mexican, Brazilian and Abu Dhabi Grands Prix last year and which saw the Coca-Cola name carried on a F1 car for the very first time.
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“I’m proud that Coca-Cola, one of the most recognised consumer brands and supporters of sports fans in the world, has chosen to extend its partnership with our Formula 1 team,” said McLaren CEO Zak Brown.
“There was a positive reaction to our 2018 debut as partners on the Formula 1 track and I’m looking forward to us exploring the full potential of this partnership over the coming season.”
Ricardo Fort, Vice President, Sports & Entertainment Partnerships, Coca-Cola, said:
“We are excited to extend and expand our relationship with McLaren for the 2019 racing season. Sponsoring McLaren will allow us to create unique consumer experiences around the world.”
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