Cherokee heads for England and abroad

November 5, 2019 0 By JohnValbyNation

Tesco is in talks to buy the Cherokee clothes brand as part of a massive expansion of its international clothing operation. A deal could be announced within the next six weeks. Tesco has exclusive rights to distribute the American casualwear brand in Britain, but not in its stores on the Continent or in Asia. The brand has been put up for sale by US owner Cherokee Group, for an estimates £200m.

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