Urban Outfitters forced to remove ad with too skinny model
ASA, the UK advertising watchdog, has forced retailer Urban Outfitters to
pull an online intimates ad from its site that featured a skinny model,
claiming her “inner thigh gap” promoted an image that was “irresponsible
The Advertising Standards Authority received a complaint about the photo,
which was advertising a pair of polka-dot bikini briefs. The complaint
claimed the model, who was pictured from the waist down, was “unhealthily
thin,” according to the agency’s ruling.
The agency agreed and ordered Urban Outfitters to remove it.
Urban Outfitters said although the model had a 23.5-inch waist, it did not
think she was underweight.
“They added that it was common practice to use slim models in the underwear
industry, but they did not consider that the model was underweight or
unhealthily thin; they considered she had a naturally tall and slim
physique,” the company told the agency in a response seen by the Washington