Marc by Marc Jacobs to merge into mainline
Marc Jacobs’ popular diffusion line, Marc by Marc Jacobs is to be
merged into the main luxury line, according to reports.
The line, which has been helmed by Katie Hillier and Luella Bartley for
the last three seasons, will be closing for good according to WWD, who are
reporting that the merger will result in a single line with a “range of
merchandise and price points currently divided between the two lines, from
luxury to contemporary.”
The move to close Marc Jacob’s diffusion line comes just two years
after the designer left Louis Vuitton to concentrate on his own label, and
is a surprising move considering when Hillier and Bartley showcased their
debut collection, it was reported that the bulk of the company’s sales, 70
percent were from the Marc by Marc Jacobs line.
However, speculation of the merger of the two lines under one umbrella
could be part of new changes coming to Marc Jacobs as part of parent
company LVMH’s strategy in preparing the fashion house for its public
Marc Jacobs declined to comment on the reports and considering the
fashion label has just announced that it is looking for new faces on
Instagram it looks like the changes won’t be implemented for a while.
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