Luxury group Kering to steer clear of too-young models
French luxury group Kering said Wednesday that
it would only hire models aged 18 and over “to represent adults” from 2020
reinforcing its ethical stance in a sector-wide issue.
“We are conscious of the influence exerted on younger generations in
particular by the images produced by our houses,” chairman and chief
Francois-Henri Pinault said in a statement.
“We believe that we have a responsibility to put forward the best
practices in the luxury sector and we hope to create a movement that will
encourage others to follow suit,” he added. The policy is to take effect in
time for the 2020-2021 fall/winter collections Kering said.
“The physiological and psychological maturity of models aged over 18
more appropriate to the rhythm and demands that are involved in this
profession,” the group’s chief sustainability officer Marie-Claire Daveu
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In 2017, Kering, which owns brands that include Gucci, Saint Laurent and
Brioni adopted along with rival LVMH, which owns Louis Vuitton and Dior, a
charter on working relations that introduced a minimum age of 16 and other
practices such as not requiring ultra-thin models.
The fashion sector has begun to address the issue of how models are
and what is expected of them, in part following the October 2017 death in
China of a 14-year-old Russian model who reportedly lacked health